How Our Technical SEO Services Can Optimize Your Website For Search Engines
If you want to optimize your website for search engines, you need to get your website in top shape. One way to do this is through the use of technical SEO services. Having your website optimized for voice searches and mobile devices can be a great help in making it more visible to the search engines.
Improve Website Performance
If your website has been lagging behind in terms of performance, you may want to consider technical SEO services. Technical SEO helps you to make sure that your site is compatible with search engine standards. This will help you to rank better in search results.
There are several ways to improve website performance, and it can be as simple as implementing a few basic changes. Increasing page speed is an important component of improving your rankings.
Investing in a content delivery network (CDN) can also boost your website’s load speed. The Cloudflare CDN has servers in 275 cities, which increases the chances of faster access to your site.
You can also improve your website’s performance by optimizing your site’s code. A common technique is to remove redundant data. By doing this, you can decrease the number of HTTP requests your site receives. Compression is another easy way to improve your site’s loading time.
It can also be beneficial to use a CDN and resize your images. If you’re unsure which steps to take, consult an expert.
Using a site audit tool will also give you an idea of what your backlink profile looks like. Broken links can affect your ranking and user experience.
You can even measure how well your site is performing using Google’s PageSpeed Insights tool. It requires you to enter your URL and provides a report on your desktop and mobile site’s performance.
Optimizing your website’s code is one of the most important technical SEO services. This will ensure that your pages aren’t loaded in the wrong order, which will result in a faster loading time.
Another key aspect of improving your site’s performance is making it mobile friendly. Nearly half of mobile users abandon a slow site.
Make your content SEO-friendly by using proper HTML tags
If you want your content to stand out in the SERP (search engine results page), you need to use the right HTML tags. These are small pieces of code that are used to display and amplify the most important content of a webpage. In addition, they provide context for search engines and make for easier navigation for the end user.
The title tag is a great example of an SEO-friendly tag. Using the title tag, you can describe what a web page is about. It isn’t visible on the page itself, but it does the trick.
Another important tag is the header. A header is a type of HTML element that introduces a new web page section or serves as a subheading within a larger one. For instance, you can have a header that explains the purpose of a post, the structure of the post itself, and the most important elements. You should also take care not to overuse headers, as they can confuse users and lead to less than stellar results.
Another tag to consider is the meta description. You can provide a brief summary of the most important information about your web page to help your visitors find the pages you are most interested in. Google and other search engines can take this description and fill it with relevant content to boost your rankings.
Finally, the best way to make your content SEO-friendly is to keep your URL short and simple. Long, confusing URLs can confuse and detract from your content. Also, be sure to include your keywords in your link. Having contextual URLs can increase your CTR by 45 percent.
Optimise for voice search
Voice search optimization is an important part of any digital marketing strategy. This is because people are using their voice to search more and more. In fact, ComScore forecasted that 50% of searches will be done through speech by the year 2020.
Optimizing your website for voice search will boost your rankings and drive organic traffic to your site. Unlike traditional SEO, optimizing for voice search involves a more in-depth process. It requires deep technical expertise and knowledge of customer searching habits.
For example, if someone asks a question, such as “where can I find pizza near me?”, Google will identify the location and suggest a pizzeria in that area. However, the person may not always receive a result immediately.
The results that appear are usually written at a nine-grade reading level. That’s why it’s important to write quality content that speaks authoritatively on themes behind the keywords.
A good FAQ page can also help. These pages are naturally conversational and tend to rank well in voice search. By creating a FAQ page that is easy to access, provides value, and answers questions in a logical order, you can improve your site’s voice search ranking.
Using long-tail keywords is another way to improve your voice search ranking. Long-tail keywords include three or more words and are more specific to your business. They tend to attract high-intent traffic.
Creating a voice optimized website can help you get ahead of the competition. By fine-tuning your voice SEO, you can improve your page ranking in traditional methods and increase your chances of winning Featured Snippets.
If you aren’t already using a digital marketing strategist with a background in voice search optimization, it’s time to start. It’s a growing market that you won’t want to miss.
Conduct a technical site audit
If you are thinking about enhancing the performance of your website, you may want to consider conducting a technical site audit. A good technical SEO audit will identify any hidden issues that may impact your site’s ranking and traffic. It will also reveal opportunities for optimization within your site.
There are a number of tools that you can use to conduct a technical site audit. One of the most popular is Screaming Frog. This tool offers a free plan for crawling 500 URLs. You can then export your report to a Microsoft Excel or Google Sheet.
Another tool you should check out is MozBar. This extension for the Google Chrome browser provides domain and backlink information. While not as comprehensive as a technical site audit, it will still provide you with general best practices.
When performing a technical site audit, you should check your site’s meta title, meta description, and header tags. These tags are important because they tell search engines what your page’s content is about. They are also a great place to add keywords for ranking purposes.
Another thing to look out for in a technical site audit is a sitemap. A sitemap is an XML sitemap that helps search engines understand your content. In addition, your site should be mobile-friendly. Luckily, there is a tool called Ubersuggest that will display your load time for both mobile and desktop devices.
You should also look into a 404s detection tool. This will help improve your site’s indexation. Using a 404s detection tool will alert you to potential problems with your site and show you what you can do to fix them.
Other areas to look at in a technical site audit include your site’s speed and performance. Most sites will have some sort of issue, and a good technical SEO audit will identify them.
Optimize for mobile-versions of your website
If you’re a website operator, it’s important to optimize your site for mobile users. People spend more time on their smartphones and tablets, and you want to be sure that they get the most out of your online presence. You can improve your search engine rankings by using Mobile SEO.
Optimizing for mobile means providing the same functionality and content on your mobile site as you do on your desktop site. This will make it easier for users to find your business and convert. It also gives you the ability to target a wider audience.
Google’s Mobile-Friendly Test is a free tool that will test your site for mobile-friendliness. This test will give you a general assessment and a list of areas where you may need to improve your site.
For example, your images should be optimized for all screen sizes. Large images can slow down your site’s load speed. And, if your mobile pages include full page interstitials, they will hamper your user experience.
Also, your pages should be designed to be responsive. A responsive website uses a meta name=”viewport” tag, which allows the browser to adjust the content accordingly. Another tip is to avoid using single title> elements across your entire site. Instead, use descriptive text in your title> elements.
Search engines also require metadata on all versions of your pages. This helps them to accurately index your site. Adding rel-canonical tags can help you prevent flagging unoriginal content.
In addition, a site’s page loading speed is especially important for mobile users. The faster it loads, the better the chance of your visitors staying on your site and converting.
One of the best ways to improve your page speed is to compress images. This will reduce the size of the file and decrease the amount of data you need to transfer to the mobile device.
Our Services For Technical SEO Business
01
Online Lead Generation
Conducting in-depth research to identify relevant keywords that have high search volume and low competition.
02
Technical SEO Audit
Analyzing website structure, URLs, sitemaps, and other technical aspects to identify and fix issues that may hinder search engine crawling and indexing.
03
Enterprise SEO
We leverage scalable strategies and advanced techniques to optimize the online presence of large-scale businesses, ensuring maximum visibility in search results, driving organic traffic, and achieving business objectives on a broader scale.
05
Google Business Profile Management
SEO By Nerds' GBP management services offer businesses the benefit of efficient and effective Google My Business management, ensuring accurate listings, positive customer reviews, and increased local visibility, leading to enhanced online reputation and customer engagement.
06
On-Page Website Optimization
Optimizing website elements such as title tags, meta descriptions, headings, and content to improve search engine visibility and keyword relevance.
07
Multi-Location SEO
SEO By Nerds' multi-location SEO services empower businesses with multiple locations to enhance their local search presence, optimize each location's online visibility, streamline local listings management, and drive targeted traffic and customer engagement for each individual location, ultimately maximizing overall business success.
08
Website Speed Optimization
Optimizing website loading speed for improved user experience and search engine rankings.
08
Mobile Optimization
Ensuring that the website is optimized for mobile devices, providing a seamless experience for mobile users and adhering to mobile-first indexing guidelines.
09
Content Creation and Optimization
Creating high-quality, relevant, and keyword-optimized content to attract organic traffic and engage users.
10
Link Building
Implementing strategies to acquire high-quality backlinks from reputable websites, improving domain authority and search engine rankings.
11
Local SEO
Optimizing the website and online presence to target local customers and improve visibility in local search results.
12
SEO for E-commerce:
Implementing SEO strategies specifically tailored for e-commerce websites, including product optimization, user reviews, and rich snippets.
13
Schema Markup
Implementing structured data markup to provide search engines with additional information about the website's content, improving visibility in search results.
14
SEO Analytics and Reporting
Tracking and analyzing website performance using tools like Google Analytics, providing insights on keyword rankings, organic traffic, and user behavior
15
Competitor Analysis
Assessing competitor websites and strategies to identify opportunities and develop a competitive SEO approach.
16
Website Usability and User Experience (UX) Optimization
Enhancing website navigation, layout, and overall user experience to increase user engagement and satisfaction.
17
B2B SAAS SEO
B2B SaaS SEO services provide strategic optimization tailored to the unique needs of B2B software companies, enhancing online visibility, attracting relevant leads, and driving conversions, ultimately accelerating business growth and maximizing ROI.
18
SEO for Multi-Language and International Websites
Implementing strategies to optimize websites targeting multiple languages or international audiences, including hreflang tags and international SEO best practices.
19
Social Media Integration and Optimization
Integrating social media platforms with the website and optimizing social media profiles for increased brand visibility and engagement
20
Local Business Listings and Citations
Optimizing business listings on various online directories and citation websites to improve local search visibility and credibility.
21
Penalty Recovery
Identifying and rectifying potential Google penalties, helping websites recover from ranking drops and regain search engine visibility.
22
Reputation Management
Our Reputation Management services help businesses maintain a positive online image by monitoring and responding to customer reviews, mitigating negative feedback, and building a strong brand reputation, fostering trust and credibility among potential customers
23
Shopify SEO Services
SEO By Nerds' Shopify SEO services empower businesses to optimize their Shopify e-commerce stores for improved search engine visibility, higher organic rankings, and increased traffic, driving more conversions and revenue for their online business.
24
Site Migrations
Our site migration services ensure a seamless transition during website updates or redesigns, preserving search engine rankings, redirecting URLs, and optimizing site structure, resulting in minimal impact on organic traffic and improved user experience
25
International SEO
SEO By Nerds' international SEO services enable businesses to expand their online presence and target global markets, leveraging localized strategies, multilingual optimization, and international best practices to drive organic traffic, increase visibility, and capture new opportunities in the global market.
26
Google Analytics
SEO By Nerds' Google Analytics services provide businesses with valuable insights and data-driven analysis, enabling them to make informed decisions, track website performance, understand user behavior, and optimize marketing strategies for improved ROI and business growth
27
Franchise SEO
Franchise SEO empowers individual franchise locations to stand out in their local markets, leveraging targeted strategies and optimization techniques to enhance online visibility and attract customers. By implementing franchise-specific SEO practices, each location can establish a strong online presence, boost organic rankings, and drive more targeted traffic, ultimately driving franchise success.
Customized SEO Strategies For Technical Companies
01
Understand Business Goals
Begin by gaining a clear understanding of the business's objectives, target audience, products or services, and competitive landscape to align the SEO strategy with specific goals
02
Competitive SEO Analysis
We offer valuable insights into competitor strategies, keywords, and backlink profiles, enabling businesses to identify opportunities, refine their own SEO approach, and gain a competitive edge in search engine rankings
03
Conduct Comprehensive Website Audit
Perform a thorough analysis of the website's current SEO performance, including technical aspects, on-page elements, content quality, backlink profile, and user experience, identifying strengths, weaknesses, and areas for improvement.
04
Keyword Research and Analysis
Conduct extensive keyword research to identify relevant search terms and phrases that align with the business's offerings and target audience. Analyze search volume, competition, and user intent to prioritize keywords for optimization.
05
Develop On-Page Optimization Plan
Based on the keyword research, create a plan to optimize website elements such as title tags, meta descriptions, headings, URL structure, and content to enhance keyword relevance and improve search engine visibility.
06
Content Strategy and Creation
Develop a content strategy that focuses on creating high-quality, valuable, and optimized content for the target audience. Incorporate relevant keywords naturally, address user needs, and utilize different formats such as articles, blog posts, videos, or infographics.
07
Technical SEO Optimization
Implement technical SEO best practices, including optimizing website speed, mobile responsiveness, crawlability, indexing, XML sitemap creation, robots.txt configuration, and structured data implementation for enhanced search engine crawling and visibility.
08
Backlink Strategy and Link Building
Develop a plan to acquire high-quality backlinks from reputable websites through outreach, content partnerships, guest blogging, or social media promotion. Focus on building a diverse and authoritative link profile.
09
Ongoing Optimization and Reporting
Continuously analyze and refine the SEO strategy based on performance insights, search engine algorithm updates, and industry trends. Provide regular reports to track progress, highlight achievements, and identify areas for further improvement.
Industries We’ve Created Custom SEO Strategies
- Accounting Firms & CPAs
- Payroll Firms
- Bookkeeping Firms
- Assisted Living Facilities
- Nursery Homes
- Ecom Stores
- Chiropractors
- Orthodontic Practices
- Endodontic Practices
- Dental Practices
- Optometrist Eye Care Doctors
- Flooring Companies
- Funeral Homes
- Franchises
- Garage Door Companies
- Water Damage Service Provider
- Acupuncturist
- Bankruptcy Law Firms
- Contract Law Firms
- Criminal Law Firms
- Criminal Law Firms
- DUI Law Firms
- Estate Law Firms
- FamilyLaw Firms
- Litigation Law Firms
- Addiction Treatment Centers
- Moving Companies
- Plumbing Companies
- Real Estate Agencies
- Roofing Companies
- Plastic Surgeons
- Electricians
- Med Spas
- Veterinarian
- Urgent Care facilities
- Plastic Surgeons
- Dermatologist
- OBGYN
- IVF Fertility Clinics
- Gastroenterology Agency
- Ent Otolaryngology Agency
- Home Care Agencies
- Personal Injury
- Immigration Law Firms
- Real Estate Law Firms
- IP Law Firms
- Labor Law Firms
- Foundations services
- General Contractors
- Kitchen & Bath Remodeling Companies
- Ophthalmology & LASIK Clinics
- Physical Therapy
- Dermatology
- Staffing Firms
- Saas
- Carpet Cleaning
- Car Dealerships
- Storage Facilities
- Private Schools
- Plumbers
- Locksmiths
- Air Duct Cleaners
- Appliance Repair
- Chiropractor
- Fencing services
- Countertop Installation
- Home Remodeling Companies
- Pet Groomers
- Junk Removal Companies
- Malpractice Law Firms
- Sewage system
- Siding services
- Water damage services
- Glass Repair & Replacement Companies
- HVAC
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