However, you shouldn’t stuff your title tag with irrelevant and spammy keywords. If you have an ecommerce website, you may want to consider incorporating long tail keywords to attract more traffic.

The right title can be an enticing call to action for your customers. It can also help you rank higher on the SERPs. However, if your title tag is poorly written, you might not see a substantial improvement in your page’s rankings.

Developing a good title isn’t difficult. Most content management systems automatically create them. You can use a tool such as Screaming Frog to crawl your 500 URLs for free. To find the right on-page SEO title tags for your site, however, you might have to do a bit of experimenting.

While you might think that Google only cares about keyword density, it’s actually not the case. Instead, the search engine is most interested in the topic of the page. In other words, they want to serve searchers results that match their query.

Keyword research is a must, but don’t fall for keyword stuffing. Overplaying and repeating keywords is considered spam by search engines. Also, your USP should be tailored to your target audience.

Finally, you should be able to update your title on the fly. Although it’s not as visible as other on-page web content, it’s important to remember that you have control over how Google displays your title on the SERPs. Using a tool such as SEMRush can help you identify important keywords.

For instance, the title tag for the ecommerce site Daily Harvest features the brand name and its value-added keyword “recipes” in a concise and informative manner. It also demonstrates unique pieces.