SEO Site Migration Services
Search Engine Optimization (SEO) site migration services can help you to get the most out of your online presence. These services can also provide you with the necessary tools to evaluate the performance of your website after its migration. In addition, you should consider a number of important factors in the migration process, such as your expectations and how you want to measure your SEO success. Here are some tips to help you achieve these goals:
Server changes pose some level of SEO risk
Changing your server can improve your website’s performance but may also have the opposite effect. In particular, you’ll need to keep a close eye on your web server’s traffic stats. While a server change won’t make your website a zombie, it can reduce your rankings and cause a decrease in visits. And if your website’s server is located on the other side of the world, you’ll find that you’re in for a bumpy ride. A good web hosting company can help you get out of this mess as fast as possible.
While you’re at it, you may also want to consider a new server to boost your search rankings. For example, you might get a boost in local searches, but that could erode your overall SEO performance if your website is hosted on the other side of the country. Likewise, you may wish to host your website on a server based in your target demographic’s hemisphere. That way, you’re not only reducing the likelihood of a server mishap, but you’re likely to get a better deal in the long run.
One last thing you need to consider is the costs involved in implementing a server change. If you’re on a tight budget, you might wish to stick to your guns. The more expensive option may not be the best choice for your website. Fortunately, there are plenty of companies that will give you a hand – and help you save the pennies.
Indexable pages should be prioritized
If you are planning a website migration, you will want to prioritize your indexable pages. These pages can be optimized, redirected, or repurposed to improve your site’s SEO. Some important items to consider include page speed, keyword rankings, and URL naming conventions. However, before you can make these changes, you will need to conduct some research.
One good way to see what is going on with your site is to use a crawler to check the page speed. The PageSpeed Tool from Google can be useful for this task. Another trick is to use a staging site to compare page load times. You can also benchmark your site’s performance with tools such as Google Search Console and Google Analytics.
Before you launch your new site, you should make sure to create a sitemap. This will tell Google what your new site is about, and will also alert it of any pages that are indexed. Having a clean XML sitemap can help you spot any indexing problems that may exist. It also serves as a useful tool for monitoring your true indexing levels.
For the most part, there is no such thing as a universal rule. Each website and company is different, and some factors may need to be considered before you start your site migration. Your SEO strategy should take into account the resources you have available and the amount of effort you are willing to expend.
Create a full 301 redirect map based on your SEO site migration scoresheet
If you are moving a website to a new host or re-structuring the site, you need to set up a 301 redirect map to ensure that all pages on the old site redirect to the new ones. This will also help search engines find the new pages.
The success of a site migration depends on the quality of the pages migrated and the number of links to those pages. If you do not get it right, you may lose rankings and visibility.
For a site migration to be successful, you should focus on the most important pages. These pages are the ones that contribute to your revenue and generate organic visits. They have a good number of referring domains linking to them. You should update these to increase your SEO visibility.
It is best to test a 301 redirect before launching the new site. A staging website can be used to test the redirects. Before you launch, create a mapping file that includes the new and old URLs. Send this file to the development team so that they can make the necessary redirects.
You will need to analyze the current site’s backlink profile to identify any spam or irrelevant links. This audit should be done at least quarterly. Once you know which types of links are pointing to your site, you can update the content of those pages.
Benchmark the legacy site's performance
Site migration is a complex process. The process involves reorganizing keyword targeted content, improving site architecture, and optimizing search traffic. It’s important to benchmark the old site’s performance before starting the migration. By doing so, you can determine what’s working and what’s not.
Depending on the size of your site, it may take months to see a significant increase in visibility. However, there are several key factors you should pay attention to in order to ensure that you’re not missing out on any of the big wins.
One of the best ways to measure your new site’s performance is to use an analytics tool such as Lighthouse. You can also check the Google search console to get an idea of how often your site is being crawled.
Another thing to consider is your website’s speed. Studies have shown that longer page loads result in higher bounce rates. Ensure that you’re delivering an optimum user experience.
In particular, you should look at the number of redirects you have in place. Redirects are critical for keeping your page rankings intact. Web server redirects are more efficient than one-to-one redirects. This is because web servers make it easier to redirect pages from multiple sources to a single destination.
Finally, it’s important to test the site’s ranking signal. For example, you can compare your new site’s page load times to those of the old one. If the new site is much faster, then you should act quickly.
Set expectations
If you’re planning to hire SEO site migration services, you should know what to expect. While every site migration is different, there are some common trends and steps to follow to avoid errors and improve performance. These tips should help you make the most of your investment.
Start tracking your rankings as early as possible. This will give you a better idea of how your rankings are changing before your site goes live. Tracking results will also help you prioritize your SEO efforts.
During the first few weeks after launching, your site can be volatile. This can negatively affect organic traffic. In addition to tracking your rankings, you should audit your site’s performance. There are a number of tools that can help you do this, including Google Search Console, PageSpeed Tool and ScreamFrog.
Before you begin, take a moment to discuss your goals with your stakeholders. Identify the major challenges and opportunities to address. Your team can create a plan of action to address these problems.
For instance, you may want to change your hosting provider. This can mean a new domain name and faster load speeds. It may also involve making visual changes to your site. You should avoid launching your site during the pre-Christmas period.
Site migrations can be a huge undertaking. They require a great deal of planning, flexibility and resource allocation. Cutting corners or rushing your project can make it difficult to complete. Having two teams overseeing the project can increase your chances of hitting deadlines.
Avoid technical SEO issues
If you are moving your site to a new platform or hosting service, you will want to be able to ensure that you are not causing any technical SEO issues. This can be done through a careful audit of the current site, as well as the site to be migrated.
Site performance and speed are important aspects of your SEO strategy. Using a staging site to monitor page load times can help you determine whether the new site is more or less efficient than your old one.
You can also use a sitemap to check for indexing issues and to alert Google about the changes. It is a good idea to include the old site’s indexable pages in your sitemap. Also, be sure to make a 301 redirect map. These redirects will make sure that your pages are properly redirected.
A comprehensive audit of your site’s performance is crucial in order to properly prioritize your SEO migration work. Identifying the top performing page on your old site, for example, can be beneficial to your overall conversion rates.
The best way to identify these top performers is to use an automated tool. For example, Google Search Console’s Core Web Vitals report can be useful for this purpose.
When moving your site to a new server, you will also need to ensure that it is set up for optimal SEO performance. In addition to identifying the most important category pages, you should also consider how to optimize the new site for keyword targeting.
Our Services For SEO Site Migration
01
Online Lead Generation
Conducting in-depth research to identify relevant keywords that have high search volume and low competition.
02
Technical SEO Audit
Analyzing website structure, URLs, sitemaps, and other technical aspects to identify and fix issues that may hinder search engine crawling and indexing.
03
Enterprise SEO
We leverage scalable strategies and advanced techniques to optimize the online presence of large-scale businesses, ensuring maximum visibility in search results, driving organic traffic, and achieving business objectives on a broader scale.
05
Google Business Profile Management
SEO By Nerds' GBP management services offer businesses the benefit of efficient and effective Google My Business management, ensuring accurate listings, positive customer reviews, and increased local visibility, leading to enhanced online reputation and customer engagement.
06
On-Page Website Optimization
Optimizing website elements such as title tags, meta descriptions, headings, and content to improve search engine visibility and keyword relevance.
07
Multi-Location SEO
SEO By Nerds' multi-location SEO services empower businesses with multiple locations to enhance their local search presence, optimize each location's online visibility, streamline local listings management, and drive targeted traffic and customer engagement for each individual location, ultimately maximizing overall business success.
08
Website Speed Optimization
Optimizing website loading speed for improved user experience and search engine rankings.
08
Mobile Optimization
Ensuring that the website is optimized for mobile devices, providing a seamless experience for mobile users and adhering to mobile-first indexing guidelines.
09
Content Creation and Optimization
Creating high-quality, relevant, and keyword-optimized content to attract organic traffic and engage users.
10
Link Building
Implementing strategies to acquire high-quality backlinks from reputable websites, improving domain authority and search engine rankings.
11
Local SEO
Optimizing the website and online presence to target local customers and improve visibility in local search results.
12
SEO for E-commerce:
Implementing SEO strategies specifically tailored for e-commerce websites, including product optimization, user reviews, and rich snippets.
13
Schema Markup
Implementing structured data markup to provide search engines with additional information about the website's content, improving visibility in search results.
14
SEO Analytics and Reporting
Tracking and analyzing website performance using tools like Google Analytics, providing insights on keyword rankings, organic traffic, and user behavior
15
Competitor Analysis
Assessing competitor websites and strategies to identify opportunities and develop a competitive SEO approach.
16
Website Usability and User Experience (UX) Optimization
Enhancing website navigation, layout, and overall user experience to increase user engagement and satisfaction.
17
B2B SAAS SEO
B2B SaaS SEO services provide strategic optimization tailored to the unique needs of B2B software companies, enhancing online visibility, attracting relevant leads, and driving conversions, ultimately accelerating business growth and maximizing ROI.
18
SEO for Multi-Language and International Websites
Implementing strategies to optimize websites targeting multiple languages or international audiences, including hreflang tags and international SEO best practices.
19
Social Media Integration and Optimization
Integrating social media platforms with the website and optimizing social media profiles for increased brand visibility and engagement
20
Local Business Listings and Citations
Optimizing business listings on various online directories and citation websites to improve local search visibility and credibility.
21
Penalty Recovery
Identifying and rectifying potential Google penalties, helping websites recover from ranking drops and regain search engine visibility.
22
Reputation Management
Our Reputation Management services help businesses maintain a positive online image by monitoring and responding to customer reviews, mitigating negative feedback, and building a strong brand reputation, fostering trust and credibility among potential customers
23
Shopify SEO Services
SEO By Nerds' Shopify SEO services empower businesses to optimize their Shopify e-commerce stores for improved search engine visibility, higher organic rankings, and increased traffic, driving more conversions and revenue for their online business.
24
Site Migrations
Our site migration services ensure a seamless transition during website updates or redesigns, preserving search engine rankings, redirecting URLs, and optimizing site structure, resulting in minimal impact on organic traffic and improved user experience
25
International SEO
SEO By Nerds' international SEO services enable businesses to expand their online presence and target global markets, leveraging localized strategies, multilingual optimization, and international best practices to drive organic traffic, increase visibility, and capture new opportunities in the global market.
26
Google Analytics
SEO By Nerds' Google Analytics services provide businesses with valuable insights and data-driven analysis, enabling them to make informed decisions, track website performance, understand user behavior, and optimize marketing strategies for improved ROI and business growth
27
Franchise SEO
Franchise SEO empowers individual franchise locations to stand out in their local markets, leveraging targeted strategies and optimization techniques to enhance online visibility and attract customers. By implementing franchise-specific SEO practices, each location can establish a strong online presence, boost organic rankings, and drive more targeted traffic, ultimately driving franchise success.
Customized SEO Strategies For SEO Site Migration
01
Understand Business Goals
Begin by gaining a clear understanding of the business's objectives, target audience, products or services, and competitive landscape to align the SEO strategy with specific goals
02
Competitive SEO Analysis
We offer valuable insights into competitor strategies, keywords, and backlink profiles, enabling businesses to identify opportunities, refine their own SEO approach, and gain a competitive edge in search engine rankings
03
Conduct Comprehensive Website Audit
Perform a thorough analysis of the website's current SEO performance, including technical aspects, on-page elements, content quality, backlink profile, and user experience, identifying strengths, weaknesses, and areas for improvement.
04
Keyword Research and Analysis
Conduct extensive keyword research to identify relevant search terms and phrases that align with the business's offerings and target audience. Analyze search volume, competition, and user intent to prioritize keywords for optimization.
05
Develop On-Page Optimization Plan
Based on the keyword research, create a plan to optimize website elements such as title tags, meta descriptions, headings, URL structure, and content to enhance keyword relevance and improve search engine visibility.
06
Content Strategy and Creation
Develop a content strategy that focuses on creating high-quality, valuable, and optimized content for the target audience. Incorporate relevant keywords naturally, address user needs, and utilize different formats such as articles, blog posts, videos, or infographics.
07
Technical SEO Optimization
Implement technical SEO best practices, including optimizing website speed, mobile responsiveness, crawlability, indexing, XML sitemap creation, robots.txt configuration, and structured data implementation for enhanced search engine crawling and visibility.
08
Backlink Strategy and Link Building
Develop a plan to acquire high-quality backlinks from reputable websites through outreach, content partnerships, guest blogging, or social media promotion. Focus on building a diverse and authoritative link profile.
09
Ongoing Optimization and Reporting
Continuously analyze and refine the SEO strategy based on performance insights, search engine algorithm updates, and industry trends. Provide regular reports to track progress, highlight achievements, and identify areas for further improvement.
Industries We’ve Created Custom SEO Strategies
- Accounting Firms & CPAs
- Payroll Firms
- Bookkeeping Firms
- Assisted Living Facilities
- Nursery Homes
- Ecom Stores
- Chiropractors
- Orthodontic Practices
- Endodontic Practices
- Dental Practices
- Optometrist Eye Care Doctors
- Flooring Companies
- Funeral Homes
- Franchises
- Garage Door Companies
- Water Damage Service Provider
- Acupuncturist
- Bankruptcy Law Firms
- Contract Law Firms
- Criminal Law Firms
- Criminal Law Firms
- DUI Law Firms
- Estate Law Firms
- FamilyLaw Firms
- Litigation Law Firms
- Addiction Treatment Centers
- Moving Companies
- Plumbing Companies
- Real Estate Agencies
- Roofing Companies
- Plastic Surgeons
- Electricians
- Med Spas
- Veterinarian
- Urgent Care facilities
- Plastic Surgeons
- Dermatologist
- OBGYN
- IVF Fertility Clinics
- Gastroenterology Agency
- Ent Otolaryngology Agency
- Home Care Agencies
- Personal Injury
- Immigration Law Firms
- Real Estate Law Firms
- IP Law Firms
- Labor Law Firms
- Foundations services
- General Contractors
- Kitchen & Bath Remodeling Companies
- Ophthalmology & LASIK Clinics
- Physical Therapy
- Dermatology
- Staffing Firms
- Saas
- Carpet Cleaning
- Car Dealerships
- Storage Facilities
- Private Schools
- Plumbers
- Locksmiths
- Air Duct Cleaners
- Appliance Repair
- Chiropractor
- Fencing services
- Countertop Installation
- Home Remodeling Companies
- Pet Groomers
- Junk Removal Companies
- Malpractice Law Firms
- Sewage system
- Siding services
- Water damage services
- Glass Repair & Replacement Companies
- HVAC
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